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NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Hey guys, I have a bit of a long DD on ACAC / Playstudios. You can read the text below. If you want to see the full post with all the nice pictures, you can check it out here. I was too lazy to upload each picture individually to Imgur. Apologies in advance.
I've seen numerous people on Reddit compare the ACAC / Playstudios SPAC to Skillz, and some even to Draftkings. I think this is mainly because they're all in the online gaming / gambling industry, but aside from that, the companies themselves are quite different.
I think a more apt comparison should be between Playstudios and Playtika (Ticker: PLTK), since they operate in the same vertical, compete against one another in mobile slots games, and Playtika has publicly available financial data in which I will be making comparisons against.
Playtika Analysis
You can find Playtika's prospectus here
First and foremost, Playtika is one of the leaders in the mobile casino space. They have an assortment of games, and they themselves are diversifying into more casual games (similar to what Playstudios says they are trying to do), but their bread and butter are casino games, and the ones that make the most money for them are slots.
Slotomania, House of Fun, and Caesars Slots are all mobile slots games, and as you can see from the above, they generate a significant portion of Playtika's revenues (roughly 50% of their 2020 revenues).
OK, so why do I keep bringing up Playtika? Well, they had a very interesting graph that shows how much of their revenues come from different segments of their user base, based on when they acquired those users.
What this chart is saying is that 45% of their revenues came from users acquired from 2013 and earlier!
This is insane! They have such high user retention and user LTVs, that they're still monetizing a portion of their users that they acquired from 7 years ago.
If we go up to 2017, then roughly 75% of their revenues come from users acquired 2017 and earlier!
This is important because Playtika's oldest games are all slots games. So this is telling us that users that play mobile slots games, they tend to stay with those games for extremely long periods of time, and if they do stick with them, they spend a lot of money! This is great news since the vast majority of Playstudio's revenues come from mobile slots games.
If you look at Playtika's financials, you'll notice pretty nice revenue growth. However, a lot of that is non-organic, and was accomplished through M&A. This was because in 2016, Playtika was acquired by a consortium of Chinese game companies for $4.4 billion (including Giant Network, a well known gaming company in China), and they need to make revenue numbers higher to have a better story to sell for the IPO.
And part of their strategy was to diversify into casual games, and they did so by acquiring about 15 companies since 2016, including Wooga (developer of June's Journey, a very profitable find hidden objects mobile game) and Supertreat (developer of Solitaire Grand Harvest, a profitable card game).
However, one of the caveats of casual games is that the ARPPU (average revenue per paying user) is lower, and retention is lower than casino games. I did my own calculations on Playtika's ARPPU for 2018, 2019, and 2020, and you can see the noticeable downtrend. This was obviously not disclosed in the prospectus. Only ARPDAU (average revenue per daily active user) was disclosed.
My belief is that even though ARPPU and retention are lower, maybe the market is giving a higher multiple to casual games. I believe that even though online gambling is beginning to see legalization in many states, and more and more people are starting to be open to it, there is still a bit of a social stigma associated with it, and certain investors may be wary to investing in a pure "casino" play. That's why Playtika is making such a concerted effort to move away from purely casino games, and positioning itself as an mobile entertainment company. Another reason is also the immense competition and high user acquisition costs, but Playtika has shown that they are more than able to execute on a long term strategy here.
Playstudios Analysis
Before jumping into anything else, I want to go straight to Playstudio's financials.
The reason is because I think there's a lot of fluff here, and I want people to know the bullshit. But even when you see through the bullshit, the downside is still mitigated enough to warrant this play.
So first off, take any numbers you see from 2022 with a grain of salt. No one knows what's going to happen this year, let alone two years in the future, and in my eyes, those 2022 numbers look extremely unrealistic. Revenue growth will probably not be that high, unless they make some big acquisitions, and EBITDA margin expansion probably won't be that fast.
Revenue Growth
Playstudios is planning on launching a Bingo and an RPG game, and their plan is to aggressively spend on UA (User Acqusition) in 2021. Their hope is that revenues will scale up with their UA, and by 2022, they can lower their UA spend a bit, and continue to monetize the new games exceptionally well, maybe at an even better rate than 2021.
I think this is a bit farfetched, especially in such a competitive space as Bingo. I've done analysis on Bingo games before, and some of those games have also been around for 8 to 10 years, and they can't expect to just launch a game and have it ramped up to their expected revenue in a year's time. Development for those games requires game designers, people who are very good at math, product designers, and a many other people, which can make the development timeline quite long (at least a few months, for a more finished product, I think at least half a year for these guys). I think a more plausible scenario is that they acquire a smaller Bingo player, and then begin optimizing that game, and add in their own loyalty rewards, as that's the quickest way to ramp up revenues post IPO.
My guess is revenues are not going to ramp up as quickly as they expect, and they'll see limited revenue growth here, and still mainly see some growth from better monetizing their slots players. I think by 2022, somewhere between $350 million to $400 million in revenues is more reasonable, and I'd probably lean towards the lower end of that range.
Margin Expansion
In terms of margin expansion, I think the decrease in cost of sales is doable. It seems like there is some extra fat there that they can trim as they scale. The cost of sales is mainly the tax that Apple and Google charges when users make a purchase through their respective stores, and this is a flat 30%. I doubt they'll get it less than 30% any time soon, but that will probably be through getting their whales to make purchases outside of the Google Play Store or App Store, and using a much cheaper payment processor.
I think a long term goal of 20 - 25% for UA spend is reasonable. I'm OK with these numbers, though they may need to spend more initially to ramp up new games. One of the benefits of their loyalty rewards program is that they can have higher retention, and this might be a way for them to lower their UA spend, since people may be more willing to tell their friends about a free trip or prize they won through a mobile game.
Another reason I'm OK with the UA spend is because it seems like they have a pretty knowledgeable UA team. I have access to App Annie, a data analytics company that tracks mobile apps, and I checked out the download history for POP! Slots, one of Playstudio's mobile games.
You'll notice that US downloads spiked quite a bit in March. This is right when COVID-19 was beginning to spike in the US, and people began working from home. In the mobile app world, many apps had spikes in downloads in March and April 2020 because there was a much larger pool of users looking to download apps. CPAs came down, and companies that had strong UA teams were able to capture a lot of these new users. Thus, this tells me that Playstudios UA team was at least aware of ongoing trends in the mobile app space, and they were able to capitalize by gaining more users during that period of time.
The biggest issue I have is with the "All Other Expenses." I don't know why it's this high (R&D and G&A shouldn't be that high), and Playstudios definitely needs to do some expense cutting here. While this has the most room to cut, it may be the hardest since I'm guessing a lot of that cost is from legacy employees. But if they can get this to around 30% by 2022, I'll be happy.
Playstudios Has No Daily Active Users (DAU) Growth
This is a common issue I see raised on Reddit and I want to address it here. Below is another chart from App Annie, which has DAU estimates.
As you can see, DAU has remained pretty flat for the past 2 years, roughly between 150K and 200K users.
But have you considered that revenues were actually increasing during this time? This means that Playstudios is becoming more efficient at monetizing their current users (getting more money out of older players), or their user acquisition team is targeting more profitable users.
And this is just how the game is played in the mobile apps world.
Users will eventually get sick of a game and stop playing. Not many games can count on users organically finding their game, and continuing to play indefinitely. To maintain a certain DAU, companies generally have to spend money on UA to maintain that user base. It becomes a business where you are calculating how much you are spending on UA, and whether the LTV and retention are good enough that you can make money in the long run from those users. You can think of it as an ROI on your marketing spend.
And this is especially true for mobile game apps. If it were a social app, then yes, something like the network effect can come into play, and UA spend would be much lower. But for Playstudios, maintaining a steady DAU is actually a sign that their UA team knows what they're doing, and they're able to maintain a profitable and highly efficient business. It's actually a positive that they can maintain their DAU, and even INCREASE their revenues during that period.
End Game?
I don't actually know how this will end up. I don't give price targets cause I have no idea how the markets will value this company. But I can provide a few data points so that you can make your own decisions.
From a multiples standpoint, Playstudios is cheap on a revenue multiple basis compared to Playtika, and is about the same from an EBITDA multiple basis.
I personally don't think that Playstudios is a play that's going to 5X. Hell, even 3X I think will be a stretch. But, they do have a loyalty program that will help lower their UA costs, and extend the lifespan of their users. And they are moving into more types of games to diversify their revenue source.
The reason I like this play is because I think the downside is heavily limited. The lifespan of casino slots players are so long, and the revenues are pretty stable (even growing), that there isn't an immediate risk that revenues will all of a sudden drop 30%, as is the case with lots of other mobile game companies. Add on top of this the potential for new revenue growth drivers from Bingo and RPG games, and the potential for margin expansion, that this is an easy 30-50% upside from current prices with almost minimal downside.
One last minor bit, is that I'm sure lots of people missed out on the hype surrounding Draftkings and Skillz, and I'm sure there are some retail investors that will look for any type of casino / mobile gaming / gambling deals, and may jump on this as well. My feeling is that there is also a potential upside from the hype or FOMO factor.
Anyway, this is my analysis on Playstudios / ACAC, hope you guys enjoy.
Disclaimer: I am not a financial advisor. These are my personal views and analysis on Playstudios. Please do your own due diligence.
Disclosure: I own 400 shares of ACAC.

Clark County COVID-19 positives as of Wednesday, Feb 10th:
220,204, ⬆️602 from 219,602 (2/9)

• Clark County Positivity Rate: 16.2% (2/10), 16.7% (2/9), 17.1% (2/8)
• SNV Hospital Capacity: 76% (2/6), 76% (2/5), 78% (2/4)

-------
16-day tracking estimates:

• Active Cases: 11275
• Est Hospitalized: 528

-------
Current
# COVID-19 in ICU:

• 198 (2/9) ⬇️14 from 212 (2/8)

# COVID-19 on ventilator:

• 130 (2/9) ⬇️14 from 144 (2/8)

# Staffed ICU beds inventory: 772 (2/9)
# Staffed inpatient beds inventory: 5179 (2/9) ⬇️19 from 5198 (2/8)
% Staffed beds occupied: 77% (2/9) ⬆️3 from 74% (2/8)
# Licensed inpatient beds inventory: 4686 (2/9)
% Licensed beds occupied: 86% (2/9) ⬆️6 from 82% (2/8)
# Ventilators available: 556 (2/9)
# Ventilators in use: 401 (2/9)
# Ventilators inventory: 957 (2/9)
Source (mid-Feb becomes weekly, every Thurs): https://nvha.net
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SNHD reports 94.6% (208,369, ⬆️849 from 207,520 (2/9)) of cases have recovered.
-------
SNHD weekly flu snapshot (1/24 thru 1/30):
Age / Deaths / Hospitalized

• 0-4 0 1
• 5-17 0 0
• 18-24 0 1
• 25-49 0 3
• 50-64 0 7
• 65+ 2 14
• Total 2 26
• 2019 Ref. 36 1070 Cases: 1073

<46% area ER and urgent care visits were adults (age 18-44) for flu symptoms. Influenza A is the dominant strain.
-------
Total Hospitalized: 9394*, ⬆️53 from 9341 (2/9)

• ICU: 3470, ⬆️24 from 3446 (2/9)
• Intubated: 1757, ⬆️11 from 1746 (2/9)
• Deceased while hospitalized: 2928, ⬆️24 from 2904 (2/9)

*Hospitalized excludes deaths
-------
Total Deaths: 3525, ⬆️16 from 3509 (2/9)
(2240 with underlying medical conditions)
Not mutually exclusive conditions:

• Hypertension 1426⬆️
• Immunocompromised 113
• Chronic Heart Disease 685⬆️
• Chronic Liver Disease 75⬆️
• Chronic Kidney Disease 482⬆️
• Diabetes 1052⬆️
• Neurologic/Neurodevelopmental 273⬆️
• Chronic Lung Disease 533⬆️
• Historically Healthy 217
• Other 830⬆️

-------
Positive Results Age Range Breakdown:

• 0-4 4614⬆️13 2.10%
• 5-17 20958⬆️73 9.52%
• 18-24 27920⬆️72 12.70%
• 25-49 100820⬆️240 45.80%
• 50-64 42512⬆️120 19.30%
• 65+ 23328⬆️84 10.60%
• Unknown 52 0.02%

MIS-C Cases 48⬆️2
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School Cases (2/10)
Total: 836; Past 2wks: 80

• Staff 458; 34
• Students 378; 46

Public: 463; 36

• Staff 321; 23
• Students 142; 13

Private: 373; 44

• Staff 137; 11
• Students 236; 33

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Hospitalized Age Range Breakdown:

• 0-4 69 0.60%
• 5-17 131⬆️2 1.10%
• 18-24 284⬆️3 2.30%
• 25-49 2898⬆️9 23.50%
• 50-64 3398⬆️18 27.60%
• 65+ 5540⬆️45 45.00%
• Unknown 2 0.00%

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Deaths Age Range Breakdown:

• 0-4 0 0.00%
• 5-17 3 0.10%
• 18-24 6 0.20%
• 25-49 234⬆️1 6.60%
• 50-64 678⬆️4 19.20%
• 65+ 2604⬆️11 73.90%

Test result average turnaround time is 24- to 48-hours with UMC/SNHD sites. CVS is averaging 2 to 3+ days.
-------
Expect weekend delay in case reports. "Daily case counts reflect newly reported cases and may represent cases that were tested in the preceding days, which could significantly impact the count on days when a relatively large number of laboratory reports arrive in one day." SNHD confirmed they are not counting COVID-19 antibody positives into their COVID-19 positive case counts.
Majority of information is pulled from Southern Nevada Health District's COVID-19 dashboard and historical reports.
Our positives are under 1000/day, our recovery rate remains high (90+% range), our hospitalizations remain steady (under 500).
SNHD dashboard has new "Place of Possible Exposure" tab, listing cumulative and last 30 days cases in establishments.
Top 10 Places of Possible Exposure
(Last 30 days)

1. Other (3643)
2. Food establishment (2178)
3. Work (1599)
4. Grocery store (1534)
5. Hotel/Motel (1120)
6. Medical Facility (1120)
7. Casino (824)
8. School (383)
9. Air travel (312)
10. General store/shop (271)

Nevada Hospital Association 2/8 report states: Hospitalizations improved over the weekend. Case counts are below last week's peak. All trajectories are in decline. Hospital capacity are within capable occupancy rates. PPE, supplies, and equipment are in good conditions. Majority of hospitalized CV19+ are in the 50+ age groups.
Protect our vulnerable and continue to practice good hygiene habits, including wearing a mask to prevent asymptomatic spread as mandated by Governor Sisolak (onus is on businesses, which we want to keep open, but Metro will not enforce it; OSHA is responsible for mask enforcement by fining the business). To report a non-compliant business through the state, call (702) 486-9020.
Doctors are doing convalescent plasma therapy treatments and are seeking plasma donors to help those in need. One plasma donation can help five patients. Blood donors can get the antibodies testing done for free through Vitalant.
54 therapeutics are still underway to treat COVID-19 worldwide. US FDA emergency use authorized treatments are: Remdesivir, Dexamethaaone, Regeneron's antibody cocktail (REGEN-COV2), and Eli Lilly's antibody treatment: baricitinib - a combination of Veklury and the JAK inhibitor Olumiant.
Nevada is approved for the 24-hour test procedure. FDA approved a 30-minute and a 5-minute testing procedures. UNLV provides the main walk-in COVID-19 testing services. The first at-home testing kit was FDA approved on 5/15/2020.
If you live within a 1-mile range of the Wal-Mart on Craig Rd, you qualify for a drone-delivered test kit to your front or back door. This is while supplies last, if anyone has info that they stopped providing this, let me know.
Some testing sites require an appointment; some may need to be scheduled by your primary care physician or another authorized provider.
City Serve coordinates testing sites throughout the valley. Testing is only on Saturdays. Schedule a no-cost test here: https://cityservelv.org/
UMC, E7 Health and local laboratories are able to conduct FDA approved antibodies testing. Cost is normally $149+, but your insurance may reimburse you for the test. Check your coverage first. Vitalant/Universal Blood Services will do a free antibody test for any eligible donors.
UMC is able to process 4,000 tests per day. It is encouraged for anyone to be tested. Symptoms are no longer required. Appointment is preferred, walk-up testing is available.
UMC's testing sites are inside Stan Fulton Building and Cashman Field Center. They can do 1,200 tests per day, Tues-Sat 8am to 4pm. No symptoms, insurance, or citizenship required for testing; starting 1/11 requesting insurance coverage. Schedule an appointment online through UMC's website (www.umcsn.com). Sites are walk-in, appointment or walk-up. Both sites now use the self-nasal swab test kits. Families can be tested as one household together.
UMC's COVID-19 test guidelines:

• After positive test, no follow-up test is needed after 7-day isolation period asymptomatic; or 10-day with symptoms and no fever after 24 hours.
• If employer requires a negative test in order for employee to return to work, then employer provides the test

Guidelines are to save test kits for those exhibiting symptoms.
See all testing locations on the SNHD website.
All CVS pharmacy drive-thru locations can also testing, no cost should be associated. Validate with your insurance. If no insurance, there should be no charge. Requires an appointment.
FDA officially grants emergency-use authorization of the Pfizer-BioNTech vaccine (12/11/2020). Distribution of vaccine began (12/14/2020).
The first vaccine was tested 3/16/2020. More than 160 vaccine prototypes are being tested. Clinical trials of the vaccine were administered. Phase 1 & 2 of trial vaccines completed with positive antibody results. Phase 3 clinical trials started with 30k volunteers; test size of 3k vaccine trials in the UK have completed. Africa started their vaccine trials on 06/24/2020.
Of the 100+ vaccines submitted, 22 have made the cut to go through testing and final FDA approval phases (5/15/2020 briefing). The front runner vaccine conducted human trails (Phase 3 aka final stage). AstraZeneca has prepared to produce 2 billion doses. Pfizer claims their vaccine is more than 95% effective. Moderna vaccine claims about 94.5% effective. Oxford/AstraZeneca vaccine is 70% to 90% effective based on dosage program (single dose versus duo dose).
US government has been working with four vaccine manufacturers who have completed final phases of vaccine trials, all prepared for massive vaccine output.
Vaccine distribution has been revised two "lanes" for vaccination: Healthcare front line/essential workers and general population, with emphasis on health conditions. NV CV19 vaccine playbook v3.pdf
To sign up for vaccine notification when you're eligible: NV CV19 Vaccine Interest Form.
More info on where to get the vaccine.
Total doses administered: 366,333 (2/10)

• 1st dose stage: 291,370
• 2nd dose stage: 73,088

Total doses received to distribute: 521,200 Source
Cashman Center and Las Vegas Convention Center are prepared to become vaccine mega centers, to distribute 40k to 45k shots per week (about 4k per day per site).
Regional vaccine pop-up sites will be throughout the valley to provide access to those wanting the vaccine. Visit SNHD site for eligibility and to book your appointment online.
Seniors who need assistance scheduling for their COVID-19 vaccine, call 1-800-401-0946, 8am to 8pm, 7 days a week.
Las Vegas Convention Center will be the main 2nd dose distribution center starting Tues., Feb. 2nd. Open Tues-Sat, Central Hall, for both Moderna & Pfizer. If you didn't receive a notification to get your 2nd dose, call (702) 759-0850 to make your 2nd dose appointment.
UMC's vaccine mega center will be at Encore, near the parking lot of their convention center area. They are prepared to distribute hundred per day according to the state guidelines. Appointment is required.
North Las Vegas residents 70 and older can visit VaxNLV.com to fill out a simple intake form to enroll for vaccinations. Enrollment for these seniors will be open until Friday evening. Immediately after, the City will begin pre-enrollment for the general public. Seniors ages 70 or older who would like a vaccine may also call (702) 342-8417 for additional assistance, though wait times may be significantly longer than using the online, mobile-friendly platform.
Remain mindful to give our medical community the ability to focus on those in need of their expertise to survive and combat the virus.
For Nevada COVID-19 metrics, with historical spreadsheet and graph data, visit: The Nevada Independent Coronavirus Tracking or check out the link in our side bar.

Score Media and Gaming Inc
TSE: SCR
OTC: TSCRF
It's already common knowledge sports betting is big in the North American market - and will continue to generate tons of revenue as states continue to legalize sports betting. Canada is following suit. Legislation will be passed Q1 2021 and we're soon going to see an influx of CANADIAN online betting. Basically all of Canada uses this app exclusively for sports and it is starting to become more popular in the United States
​

• 10M+ downloads on their sports media app with 4.7 stars on Google play store
• #1 sports app in Canada (#2 behind ESPN in the US) with 10% of Ontario's entire population that uses it
• theScore successfully began the multi-state expansion of its mobile sportsbook, theScore Bet, launching in both Colorado and Indiana in September
• theScore Bet secured market access to operate an online casino in New Jersey via a multi-year agreement with Twin River Worldwide Holdings Inc.
• Total views of theScore esports’ video content across all platforms reached a new all-time quarterly record of 292 million in Q4 F2020, year-over-year growth of 243%.
• Strong fucking balance sheet = increased flexibility for upfront investments in new markets (e.g., market access fees, infrastructure, etc.)
• theScore is competitively advantaged in Canada, vs. foreign operators, as a homegrown player with a strong brand, which we believe will afford it preferential treatment by regulators with early market access, thus paving the way for early market share gains
• theScore esports just recently has been named the exclusive English language broadcast partner for the League of Legends’ Demacia Championship, a marquee annual event featuring 24 of China’s top esports teams.

Hi everyone, this is my first contribution to HobbyDrama, I hope this is an entertaining read and also to the community's standards. Let's go!!
Brief glossary before we begin (and some foreshadowing)
MMORPG: massively multiplayer online role-playing game, MMO for short. A videogame genre that generally invites hundreds, or up to thousands, of players to share a space. Depending on the game, anything from general adventure to large-scale war to economy and politics can be simulated. I find it hard to believe that anyone reading this could possibly not know what this is but it's included anyway.
Electro-convulsive therapy: ECT for short, it is a form of treatment where electrodes are "carefully" hooked up to a person's head and a "precise" level of electric shock is delivered, in order to treat major psychiatric disorders. Developed in 1938 when most psychiatric treatments was in their infancy, it is still used today occasionally for serious cases of depression, mania, or psychoses. In its early days however, there were widespread claims of abuse associated with its use.
Pt1: The Root of all that is bullshit
Zhengtu Online (hereafter referred to as ZT) was an immensely popular MMORPG that was developed in China and primarily served a Chinese playerbase. Released in 2006, at its peak it boasted more 2 million players, which while not particularly impressive relative to World of Warcraft (8mil worldwide at the same time), was a truly insane amount of success in a gaming scene that was very much in its embryonic stage.
The game itself was an unimpressive Diablo-style top down fantasy setting, and its gameplay loop primarily revolved around improving your ability to kill various things, but what made it special was the overarching metagame: every player population (sharing a server) was divided into 10 kingdoms. Kings and generals were all individual players, and they dictated politics to their neighbors--primarily in the form of initiating player-vs-player (or PVP) warfare.
Most contemporary MMOs had an upfront price plus a monthly subscription fee. In China, such pricing models were mostly replaced by paying oney for a set amount of ingame playing time. Unlike all of them, ZT was completely free to play (F2P).
Free to play, however, meant pay-to-win: the best weapons and armor, and even leveling up your character, needed you to pay real money. Since so much of the game was focused on PVP, it also created an eternal arms race between players, each paying for the privilege of not being evaporated by a high level enemy.
The way they did this was unique at the time. While F2P online games had already seen their rise in South Korea, equipment was generally priced explicitly via in-game currency and bought in virtual shops. ZT fused this with the sweet, sweet taste of gambling: gear in the game was primarily obtained in loot boxes, and you had to pay for keys to open them.
It needs to be emphasized that gambling of any kind was illegal in China, but, in an eerie parallel of American CEOS in the future, ZT's developers said it wasn't gambling because, well, you weren't getting your money back.
By combining this with multiple other exploitative practices, such as providing a small amount of premium currency like a casino giving you a free bet on the house, or awarding special items to the player with the highest number of lootboxes opened in a day, ZT was making money like taking candy from a candy-hating baby, and made gaming history.
As far as what this means for gamers, this was Eve giving Adam the apple, Oppenhemier splitting the atom, Prometheus stealing fire, Caesar crossing the Rubicon, and goddamn Helen Keller signing "water".
If you play any kind of videogames today, you've stepped through the long shadow that ZT had cast. Zynga (developers of Farmville) would be founded in 2007 and focused exclusively on free games with real-money integration. Lootboxes made it into Team Fortress 2 in 2010, one of the first major western-developed games to include them.
Similar mechanics (with varying degrees of exploitative practices) came to FIFA in 2010, Mass Effect 3 in 2012, Counter-Strike in 2013, League of Legends in 2016, and NBA 2K in 2017, infecting every genre of gaming under the sun, including the most popular MMO, World of Warcraft. As an aside, corporate defense of lootboxes in Star Wars Battlefront II also led to the most downvoted Reddit comment of all time.
Finally someone speaks out
The System, an article published in the Chinese newspaper Southern Weekly in 2007, was a hard-hitting expose on the exploitive practices of ZT. It chronicled the rise and fall of a gamer who accidentally becomes the monarch of one of these in-game Kingdoms, her addiction to the game, and final disillusionment when she realized that in-game player behaviour was being explicitly manipulated by its designers for the purpose of creating addicts and selling more lootbox keys.
The whole article is worth a read, even if it is sensationalist in a way that immediately tells you the writer was clearly a failed novelist of some kind - describing virtual destruction with the kind of prose most people would consider and then discard for a gang rape, for starters. But it had gotten its point across. It created an explosive backlash against the game in China, and was even translated into English and propagated across gaming forums.
The fallout
In an act of censorship usually reserved for the CCP government, this article--including its English translation--began to be scrubbed from the internet, with speculation pointing to the immensely powerful CEO behind ZT. I mean, who else could it be, right?
This article would light the fire of China's first moral panic regarding videogames. In its wake, swift legislation would be enacted regarding internet gaming addiction as well as online proxy gambling. ZT would heed the new laws and remove its lootbox mechanics in the following years and many other similar games followed suit.
Most tragically, the panic (which, to be fair, was fueled by a very real problem) allowed unscrupulous characters such as Yang Yongxin, vice chairman of a hospital in Shandong province, to create "internet addiction centres". With its legitimacy established by a docuseries ("Fighting the Internet Monster") on the state-run television channel CCTV, these centres charged terrified parents exorbitant prices in order to keep teens by force in, essentially, private hospitals and asylums, subjecting them to inhumane conditions and abusive ECT in order to "cure" them of their disease. It was estimated that Yang earned the equivalent of more than $6million USD from his addiction centre in the short space of 2 years. While his centre was eventually closed by state order, he received no punishment of any kind.
As for ZT, it limped on until 2018. A mobile game reboot was made in 2015. A tie-in fantasy movie was released in 2020. it was not very good.
~~~~~~
Addendum: how we got here: Of Mice and levers
In the 1950s, an American scientist named BF Skinner discovered the following: when mouse is put in a box with a small lever that, when pressed, dispenses a food pellet, they will quickly learn to start pressing on the lever as fast as possible. If you then stop the food from dispensing, the mouse will lose interest quickly after pressing a few times and seeing no food coming out.
If, however, you hooked up the lever to dispense food at random intervals, the mouse will be practically glued to the lever and hammer on it nonstop, sometimes long after they become full, and long after any food has been dispensed.
This discovery, known as variable outcome operant conditioning, formed the foundation of our understanding of addiction and gambling. Skinner would go on to try and fail to make bombs guided by pigeons, but we're not interested in that here. His research tool--the Skinner Box--would become a descriptor you may have come across when discussing exploitive game mechanics.
Summary
Once upon a time, a game combined the random outcome of videogaming with real-money gambling. This has made a lot of people very angry and been widely regarded as a bad move.

Clark County COVID-19 positives as of Friday, Feb 12th:
221,215, ⬆️505 from 220,710 (2/11)

• Clark County Positivity Rate: 15.1% (2/10), 15.6% (2/11), 16.2% (2/10)
• SNV Hospital Capacity: 74% (2/8), 75% (2/7), 76% (2/6)

-------
16-day tracking estimates:
Active Cases: 10634
Est Hospitalized: 565
-------
Current
# COVID-19 in ICU:

• 201 (2/11) ⬆️1 from 200 (2/10)

# COVID-19 on ventilator:

• 131 (2/11) ⬇️4 from 135 (2/10)

# Staffed ICU beds inventory: 772 (2/11)
# Staffed inpatient beds inventory: 5190 (2/11) ⬆️16 from 5174 (2/10)
% Staffed beds occupied: 77% (2/11) ⬇️2 from 79% (2/10)
# Licensed inpatient beds inventory: 4686 (2/11)
% Licensed beds occupied: 86% (2/11) ⬇️1 from 86% (2/10)
# Ventilators available: 559 (2/11)
# Ventilators in use: 394 (2/11)
# Ventilators inventory: 953 (2/11)
Source (mid-Feb becomes weekly, every Thurs): https://nvha.net
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SNHD reports 94.8% (209,792, ⬆️702 from 209,090 (2/11)) of cases have recovered.
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SNHD weekly flu snapshot (1/31 thru 2/6):
Age / Deaths / Hospitalized

• 0-4 0 1
• 5-17 0 0
• 18-24 0 1
• 25-49 0 4⬆️1
• 50-64 0 8⬆️1
• 65+ 2 15⬆️1
• Total 2 29⬆️3
• 2019 Ref. 36 1070 Cases: 1073

29 influenza-associated hospitalizations and 2 deaths. <41% area ER and urgent care visits were adults (age 18-44) for flu symptoms. Influenza A is the dominant strain.
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Total Hospitalized: 9474*, ⬆️47 from 9427 (2/11)

• ICU: 3516, ⬆️12 from 3504 (2/11)
• Intubated: 1784, ⬆️4 from 1780 (2/11)
• Deceased while hospitalized: 2975, ⬆️15 from 2960 (2/11)

*Hospitalized excludes deaths
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Total Deaths: 3600, ⬆️23 from 3577 (2/10)
(2282 with underlying medical conditions)
Not mutually exclusive conditions:

• Hypertension 1456⬆️
• Immunocompromised 117
• Chronic Heart Disease 696⬆️
• Chronic Liver Disease 75
• Chronic Kidney Disease 494⬆️
• Diabetes 1072⬆️
• Neurologic/Neurodevelopmental 282⬆️
• Chronic Lung Disease 540⬆️
• Historically Healthy 225⬆️
• Other 844⬆️

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Positive Results Age Range Breakdown:

• 0-4 4631⬆️8 2.09%
• 5-17 21064⬆️59 9.52%
• 18-24 28032⬆️57 12.70%
• 25-49 101233⬆️203 45.80%
• 50-64 42717⬆️99 19.30%
• 65+ 23488⬆️80 10.60%
• Unknown 50⬇️1 0.02%

MIS-C Cases 48
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School Cases (2/12)
Total: 839; Past 2wks: 71

• Staff 456; 26
• Students 383; 45

Public: 463; 31

• Staff 321; 18
• Students 142; 13

Private: 376; 40

• Staff 135; 8
• Students 241; 32

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Hospitalized Age Range Breakdown:

• 0-4 70⬆️1 0.60%
• 5-17 132⬆️1 1.10%
• 18-24 285 2.30%
• 25-49 2921⬆️12 23.50%
• 50-64 3423⬆️9 27.60%
• 65+ 5616⬆️39 45.10%
• Unknown 2 0.00%

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Deaths Age Range Breakdown:

• 0-4 0 0.00%
• 5-17 3⬇️1 0.10%
• 18-24 7⬆️1 0.20%
• 25-49 239⬆️3 6.60%
• 50-64 690⬆️3 19.20%
• 65+ 2661⬆️17 73.90%

Test result average turnaround time is 24- to 48-hours with UMC/SNHD sites. CVS is averaging 2 to 3+ days.
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"Daily case counts reflect newly reported cases and may represent cases that were tested in the preceding days, which could significantly impact the count on days when a relatively large number of laboratory reports arrive in one day." SNHD confirmed they are not counting COVID-19 antibody positives into their COVID-19 positive case counts.
Majority of information is pulled from Southern Nevada Health District's COVID-19 dashboard and historical reports.
Our positives are under 1000/day, our recovery rate remains high (90+% range), our hospitalizations remain steady (under 500).
SNHD dashboard has new "Place of Possible Exposure" tab, listing cumulative and last 30 days cases in establishments.
Top 10 Places of Possible Exposure
(Last 30 days) (2/12)

1. Other (3806)
2. Food establishment (2295)
3. Work (1679)
4. Grocery store (1606)
5. Hotel/Motel (1165)
6. Medical Facility (1111)
7. Casino (856)
8. School (399)
9. Air travel (321)
10. General store/shop (298)

Nevada Hospital Association 2/8 report states: Hospitalizations improved over the weekend. Case counts are below last week's peak. All trajectories are in decline. Hospital capacity are within capable occupancy rates. PPE, supplies, and equipment are in good conditions. Majority of hospitalized CV19+ are in the 50+ age groups.
Protect our vulnerable and continue to practice good hygiene habits, including wearing a mask to prevent asymptomatic spread as mandated by Governor Sisolak (onus is on businesses, which we want to keep open, but Metro will not enforce it; OSHA is responsible for mask enforcement by fining the business). To report a non-compliant business through the state, call (702) 486-9020.
Doctors are doing convalescent plasma therapy treatments and are seeking plasma donors to help those in need. One plasma donation can help five patients. Blood donors can get the antibodies testing done for free through Vitalant.
54 therapeutics are still underway to treat COVID-19 worldwide. US FDA emergency use authorized treatments are: Remdesivir, Dexamethaaone, Regeneron's antibody cocktail (REGEN-COV2), and Eli Lilly's antibody treatment: baricitinib - a combination of Veklury and the JAK inhibitor Olumiant.
Nevada is approved for the 24-hour test procedure. FDA approved a 30-minute and a 5-minute testing procedures. UNLV provides the main walk-in COVID-19 testing services. The first at-home testing kit was FDA approved on 5/15/2020.
If you live within a 1-mile range of the Wal-Mart on Craig Rd, you qualify for a drone-delivered test kit to your front or back door. This is while supplies last, if anyone has info that they stopped providing this, let me know.
Some testing sites require an appointment; some may need to be scheduled by your primary care physician or another authorized provider.
City Serve coordinates testing sites throughout the valley. Testing is only on Saturdays. Schedule a no-cost test here: https://cityservelv.org/
UMC, E7 Health and local laboratories are able to conduct FDA approved antibodies testing. Cost is normally $149+, but your insurance may reimburse you for the test. Check your coverage first. Vitalant/Universal Blood Services will do a free antibody test for any eligible donors.
UMC is able to process 4,000 tests per day. It is encouraged for anyone to be tested. Symptoms are no longer required. Appointment is preferred, walk-up testing is available.
UMC's testing sites are inside Stan Fulton Building and Cashman Field Center. They can do 1,200 tests per day, Tues-Sat 8am to 4pm. No symptoms, insurance, or citizenship required for testing; starting 1/11 requesting insurance coverage. Schedule an appointment online through UMC's website (www.umcsn.com). Sites are walk-in, appointment or walk-up. Both sites now use the self-nasal swab test kits. Families can be tested as one household together.
UMC's COVID-19 test guidelines:

• After positive test, no follow-up test is needed after 7-day isolation period asymptomatic; or 10-day with symptoms and no fever after 24 hours.
• If employer requires a negative test in order for employee to return to work, then employer provides the test

Guidelines are to save test kits for those exhibiting symptoms.
See all testing locations on the SNHD website.
All CVS pharmacy drive-thru locations can also testing, no cost should be associated. Validate with your insurance. If no insurance, there should be no charge. Requires an appointment.
FDA officially grants emergency-use authorization of the Pfizer-BioNTech vaccine (12/11/2020). Distribution of vaccine began (12/14/2020).
The first vaccine was tested 3/16/2020. More than 160 vaccine prototypes are being tested. Clinical trials of the vaccine were administered. Phase 1 & 2 of trial vaccines completed with positive antibody results. Phase 3 clinical trials started with 30k volunteers; test size of 3k vaccine trials in the UK have completed. Africa started their vaccine trials on 06/24/2020.
Of the 100+ vaccines submitted, 22 have made the cut to go through testing and final FDA approval phases (5/15/2020 briefing). The front runner vaccine conducted human trails (Phase 3 aka final stage). AstraZeneca has prepared to produce 2 billion doses. Pfizer claims their vaccine is more than 95% effective. Moderna vaccine claims about 94.5% effective. Oxford/AstraZeneca vaccine is 70% to 90% effective based on dosage program (single dose versus duo dose).
US government has been working with four vaccine manufacturers who have completed final phases of vaccine trials, all prepared for massive vaccine output.
Vaccine distribution has been revised two "lanes" for vaccination: Healthcare front line/essential workers and general population, with emphasis on health conditions. NV CV19 vaccine playbook v3.pdf
To sign up for vaccine notification when you're eligible: NV CV19 Vaccine Interest Form.
More info on where to get the vaccine.
Total doses administered: 394,172 (2/12)

• 1st dose stage: 308,611
• 2nd dose stage: 83,485

Total doses received to distribute: 533,800 Source
Cashman Center and Las Vegas Convention Center are prepared to become vaccine mega centers, to distribute 40k to 45k shots per week (about 4k per day per site).
Regional vaccine pop-up sites will be throughout the valley to provide access to those wanting the vaccine. Visit SNHD site for eligibility and to book your appointment online.
Seniors who need assistance scheduling for their COVID-19 vaccine, call 1-800-401-0946, 8am to 8pm, 7 days a week.
Las Vegas Convention Center will be the main 2nd dose distribution center starting Tues., Feb. 2nd. Open Tues-Sat, Central Hall, for both Moderna & Pfizer. If you didn't receive a notification to get your 2nd dose, call (702) 759-0850 to make your 2nd dose appointment.
UMC's vaccine mega center will be at Encore, near the parking lot of their convention center area. They are prepared to distribute hundred per day according to the state guidelines. Appointment is required.
North Las Vegas residents 70 and older can visit VaxNLV.com to fill out a simple intake form to enroll for vaccinations. Enrollment for these seniors will be open until Friday evening. Immediately after, the City will begin pre-enrollment for the general public. Seniors ages 70 or older who would like a vaccine may also call (702) 342-8417 for additional assistance, though wait times may be significantly longer than using the online, mobile-friendly platform.
Remain mindful to give our medical community the ability to focus on those in need of their expertise to survive and combat the virus.
For Nevada COVID-19 metrics, with historical spreadsheet and graph data, visit: The Nevada Independent Coronavirus Tracking or check out the link in our side bar.